Insights
Practical thinking, sector trends and marketing perspectives for health, aged care, health technology and complex organisations.
Clear answers about money, care and timing are what give buyers the confidence to act.
The real competitor is often not another village. It is postponement. Three kinds of clarity help buyers and their families move from interest to a decision....
Angela Papamarkou
Founder, ARC Narrative · 4 min read
Retirement village demand can look strong on paper. The commercial question is whether that interest is moving towards a decision.
Nearly 27,000 waitlist registrations suggest strong demand. But when settlement times are rising, the real issue is how effectively operators move buyers from interest to intent.
If your enquiry-to-service conversion isn't where it should be, don't start with the campaign. Start with a question most aged care marketing never asks: who's actually in the room when the decision gets made?
My daughter had her wisdom teeth out a few weeks ago. Clinically, five stars. And yet, sitting in recovery, I found myself thinking about the Princess and the Pea.
The residential aged care market is consolidating faster than most sector leaders anticipated. Between 2017 and 2024, small services fell 29%. Providers who look and sound the same as everyone else are competing on price by default.
Over the past few months, more people in my own circle have started turning to AI to understand Support at Home before they look at providers, or even My Aged Care. Here's what that shift means for how home care organisations communicate.
A recurring shoulder injury sent me looking for a physiotherapist again recently. The way I went about it says a lot about how people are finding and choosing allied health care now, and what that means for clinics.
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