01 — Sectors
Who I work with.
I work with organisations across health, aged care, health technology and complex organisations.
Health, aged care and health technology aren't just industries I work in. They're areas I genuinely care about. Our family has been part of the aged care sector for over two decades, and my background in science keeps me close to health and allied health. I'm drawn to organisations that want to do things better, and the people inside them who make that happen.
02 — Sector focus
Sectors I work across.
Deep expertise across health, care and technology — with practical marketing support tailored to each sector's unique challenges.
Aged Care
Supporting residential aged care providers, retirement living operators and home care services navigating reform, occupancy challenges and increasing expectations from residents, families and regulators.
I help bring clarity to positioning, strengthen engagement and support initiatives that improve occupancy, trust and connection with your community.
Read the Aged Care marketing strategyI can support:
- Occupancy and enquiry generation campaigns
- Brand repositioning and messaging refinement
- Community and stakeholder engagement strategies
- Thought leadership and webinar programs
- Campaign delivery support during busy or high-pressure periods
Medical Practices
GP practices and specialist clinics operate in a market that has shifted faster than most marketing has kept up with. I work with practice principals to build clear positioning, strengthen referral relationships and communicate confidently through billing, model and growth decisions.
Read the Medical Practices marketing strategyI can support:
- Patient acquisition and growth strategies
- Practice positioning and differentiation
- Service promotion campaigns
- Digital, referral and engagement strategies
- Hands-on campaign and content delivery
Health Technology
Supporting health technology companies operating in complex buyer environments, where messaging, positioning and stakeholder engagement are critical to growth.
From early stage to scaling organisations, I help clarify your narrative and support go-to-market activity that resonates with the right audiences.
Read the Health Technology marketing strategyI can support:
- Go-to-market planning and execution
- Messaging frameworks and positioning
- Webinar and digital lead generation campaigns
- Stakeholder and customer communications
- Content and campaign delivery support
Community & NFP
When your mission depends on reaching the right people, unclear or under-resourced communications can cost you real impact. I work with community health and NFP organisations to bring structure and strategy to marketing and communications — ensuring your work reaches and resonates with the communities you serve.
I can support:
- Awareness and behaviour change campaigns
- Service uptake and engagement strategies
- Program promotion and communications planning
- Integrated marketing and communications delivery
- Additional support during resource-constrained periods
Allied Health
Supporting organisations across the allied health sector, including physiotherapy, occupational therapy, speech pathology, podiatry and psychology.
I help allied health groups and practices build clear positioning, strengthen their referral networks and support initiatives that drive growth and visibility in a competitive healthcare environment.
Read the Allied Health marketing strategyI can support:
- Positioning and differentiation strategies
- Referral network development and engagement
- Brand and messaging frameworks
- Campaign and content delivery support
- Hands-on marketing direction during growth periods
Complex Organisations
My experience is grounded in health, aged care, health technology and the sciences — but the skills that work in those sectors travel well.
I also work with organisations in adjacent sectors that operate in complex stakeholder environments, require clear and strategic communications, and need experienced marketing support without the overhead of an agency.
I can support:
- Organisations navigating regulatory or policy-sensitive environments
- B2B and B2C businesses requiring clear positioning and messaging
- Companies managing complex stakeholder or community communications
- Teams that need experienced marketing direction during periods of change or growth
Not sure if we're a fit? I'm happy to have a conversation. Get in touch
Discuss your sector strategy.
Book a conversation with Angela03 — Decision makers
I work with decision makers.
My clients are typically CEOs, practice managers, heads of marketing, general managers, founders and board members who need strategic marketing support at a leadership level.